The Interactive Wheel System (IWS) was first developed at Discount Tire as a kiosk only application over 10 years ago. This is a complete ground up reworking of the award-winning application undertaken to more fully integrate it into the company's sales site. The customer is now able to deep link directly into the app from a wheel product page on tires.com and see their vehicle and selected wheel with no further selection required. The customer is also now able to add the product they've settled on to their cart from within the system. It was months in the making, and I feel like the result is really impressive. If you happen to be shopping for new wheels for your car, you should check it out.